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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Additional Predictably Irrational: The Hidden Forces That Shape Our Decisions Information

In a series of

  • And how did we ever start spending $4.15 on a can of soup?
  • When it comes to making decisions in our lives, we think we're in control.

    When it comes to making decisions in our lives, we think we're making We think we're making We think we're in control. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

  • And how did we ever start spending $4.15 on a can of soup?
  • Why does recalling the Ten Commandments reduce our tendency to lie, even when we take a 50-cent aspirin?

    Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

  • And how did we ever start spending $4.15 on a can of soup?
  • Why does recalling the Ten Commandments reduce our tendency to lie, even when we take a 50-cent aspirin?

    Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

    • Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

    • In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.

    • Why does recalling the Ten Commandments reduce our tendency to lie, even when we take a 50-cent aspirin?
    • In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.

      We think we're in control.

  •  

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